SLIZED

Like in her last collection,  Emma Elizabeth prefers to create furniture/object concepts/collections and not just single pieces. This allows her to push and mold a strong concept into a series of executions.

Sitting one evening at her usual Japanese dining spot, while making idle chit chat with the sushi chef they came across a topic: the technique of slicing and how it is a form of art. With a thirst for learning and not for sake, Emma Elizabeth began researching sliced elements and visual cues in the urban and fashion environment, from zebra crossings, digital numbers to YSL latest “IT” heel.

Having become obsessed with lines, and segments and the re-occurring black and white, white and black configuration. Black and white, white and black using a natural medium “wood” became the best use of hue and material to show visually the “sliZed” lines // forms // concept in an organic manner. Yet because all the pieces are individual each product/piece has the possibility to be custom colored: for example Magenta “sliZed” lines with royal blue sections, the choice and imagination is completely up to the owner of “sliZed.”

The concept “sliZed” is rare within “newness“, while wanting to create pieces that were unique and exclusive; Emma Elizabeth wanted to engage the viewer, creating a visual illusion. Both the concept and the devise of a collection for the designer feels doubly push the boundaries and leave exciting opportunities of placement. She would love to see someone order the console yet have it custom made to run the entirety of a hallway, the possibilities and endeavors for the “sliZed” collection are endless!